Event Visual Identity

Shanghai Private Label Fair

About PLF 10TH

Private Label Fair Asia is the largest private label fair in the Asia Pacific region. Every year, the fair becomes an ideal spot for retailers and suppliers to gather and establish business cooperation for privately owned brands. It is an annual gathering for privately owned brands of the retail industry, both from within the country and around the rest of Asia.

For PLF Shanghai, we handled the design of the "10TH" visual identity and related promotional materials. Aside from displaying information on its 10th anniversary, we also wanted at the same time to convey the new idea of "independent products + brands" across.

“Where good products meet good brands”
We adopted the concept of "combination" for the design of the key visual, and combined the initials of the words "Product" and "Brand" into "P&B" to draw out the principles of privately owned brands. At the same time, we used graphic design of the number "10" as a representation for the 10th anniversary, and added visual effects for the labels, to represent the inclusion of the brand concept in the products, and present an atmosphere that the exhibition is about to open.