Event Visual Identity Marriott Bonvoy

Travelin
the State of Reimagination

About Gen Z travelers in China

In this post-pandemic era, travelers are adjusting their way of traveling. Particularly the Gen Z travelers in China, who have begun to focus on the leisure experiences around country. Many innovative experiences in traditional tourist cities have been attracting Gen Z travelers through different content directions. These previously unknown/ unpopular ways of travel are becoming a new trend.

Marriott should become the companion and inspiration of this new trend. Dig out the new travel trends and preferences of the Gen Z, so as to increase the recognition of the brand within this targeted segment.

Marriott Bonvoy - Travelin the State of Reimagination

The pandemic has changed the mindset of travelers across the world. And we at Marriot Bonvoy can understand our young adventurers well.

They want to look different in each trip. Some want to see places with fresh eyes and a deeper love, Some proudly find a resort compares favorably to overseas. They’re setting their sights on places they’ve only heard about, They’re looking for an adventure on paths less trodden.

The need for new adventures is stronger than ever before, Our travelers are creating new trends, and we’re with them. Marriott Bonvoy is ready to inspire the inspired, To encourage the enthusiastic, To give them experiences like never before.