Creative content Social media management
Asian world Expo
“About asian world expo”
AsiaWorld-Expo opened in December 2005 and has become a world-class venue in Hong Kong, offering over 70,000 square meters of rentable spaces for exhibitions, conventions, concerts, sports and entertainment events. Surrounded by many world-class attractions, including Hong Kong Disneyland, Citygate Outlets, Lantau Island's Giant Buddha and Ngong Ping 360 Cable Car, have an excellent tourism synergy.
We managed and designed social media accounts for AsiaWorld–Expo (AWE), including Facebook, Instagram, Weibo, and LinkedIn, promoting the diverse activities and social responsibilities of AWE to users guided by social media networks.
How to connect the social audience?
We analyzed the living habits of the target community and the brand orientation of AWE, and established the concept of "AWE = Good Partner." We built a kind of content-based experience, in which "AWE goes with you to experience interesting activities as a friend does," founded upon sharing common hobbies, topics, and interests with the audience. It attracts the audience to visit the AWE and enjoy the concerts, exhibitions, and activities held.
In the process of design positioning, a framework was formulated to differentiate content specific to AWE. Colors and graphics were used in the design to imbue an air of vitality. We designed eight icons for classification in the form of illustrations, combining various forms of content, allowing the audience to be able to clearly understand the information they read.
Through a series of social media rebranding, we successfully attracted users of different age groups to follow the activities of AWE, at the same time imbuing the brand with a sense of vitality, so that it would be loved by more people.
