“About HKTDC”
The Hong Kong Trade Development Council (HKTDC) is a statutory body established in 1966 to promote, assist and develop Hong Kong's trade.The HKTDC organises international exhibitions, conferences and business missions to create business opportunities for companies, particularly small and medium-sized enterprises (SMEs), in the mainland and international markets.
We helped HKTDC with the social media promotions of the book fairs, food expos, and entrepreneurship fairs under the brand. We combined the interests and daily online activities of the target community with popular web topics, and designed a series of different kinds of creative content, successfully attracting the community to follow and take part in the activities. We also innovated new methods of social media information dissemination in the process.
