In addition to being one of the world's leading companies in smart phone technology, Samsung is also committed to combining a variety of cutting-edge technology equipment with household electronics. We managed and designed the Hong Kong-based social media accounts for Samsung Appliances, and promoted the concept of high-tech household appliances to users guided by social media networks.
How to connect social customers
We analyzed the living habits of our target community and established a mission of "integrating technology into daily living." Based on the inclinations of the community receiving the online information, we will generate four kinds of content information.
Promotional product information
Product information is promoted through the creativity and language of social media networks in a way such that consumers are happy and willing to receive the information.
Sharing life tips
Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.
Converting popular hot topics
Popular hot topics on social media are captured and converted into brand content, which can garner attention and followers from the social media fan community within a short amount of time.
Interactive game content
Breaking the tradition of one-way information dissemination through advertising, interactive content as well as consumers' comments and feedback can greatly increase interest in the products and brands.
